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The Bandwagoner - Crown Royal

The NFL playoffs. Twelve teams, four playoff rounds, sixty-six potential matchups... One shoot day. He's no hometown hero, but is a master of mixology, The Bandwagoner was ready to celebrate (And antagonize) any possible outcome by sharing a unique Crown Royal cocktail tailored for each city. I developed this concept and strategy to make the most of our budget while ensuring that Crown Royal Canadian Whisky had relevant content to share for all possible outcomes. On the fly edits based on in-game events plussed-up each storyline.

Project Roles
Art Director, Content Strategist, Editor (Film/TV)
Company
Crown Royal
Skills
Adobe Premiere Pro, After Effects, Art Direction, Creative Direction, Creative Strategy, Editing
Media
Advertising, Branded Content, Social Media Content
Project Industries
Advertising, Beverage
The Bandwagoner - Crown Royal