American Express Small Business Saturday

The best antidote to Black Friday Madness is Small Business Saturday. In 2017 we partnered with NBC to produce social content that helped make it the most successful Small Business Saturday campaign yet. 112 million shoppers hit the streets this Small Business Saturday, marking a 13% percent increase from last year. And the nation shared its love for small business in social media with over 135 million engagements, representing a 68% increase over last year's activity. I was an Art Director, responsible for concepting, design, and production for this social campaign.