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The Alliance: Knoxville's Art and Culture Center

The Arts and Culture Alliance (A+CA) in Knoxville, Tennessee is a non-profit organization that focuses on serving and supporting the arts and culture community in the greater Knoxville area. They reside in Downtown Knoxville and offer a range of resources and programs that benefit artists of all kinds. In an upper division design class, I was tasked with rebranding A+CA to attract a younger audience, bring in more memberships, and be overall more accessible to the community. This consisted of creating. a new visual identity fit with a logo design, website redesign, and applications or tools the A+CA may use moving forward to attract more community attention.

Project Roles
Designer
Company
Arts and Culture Alliance - Knoxville
Skills
Adobe Illustrator, Adobe Photoshop, Brand Strategy, Creative Research, Research, Sketch
Media
Brand Guidelines, Brand Identity, Branded Content, Branding, Logos, Presentations
Project Industries
Education, Non-Profit
The Alliance: Knoxville's Art and Culture Center
The Alliance: Knoxville's Art and Culture Center
The Alliance: Knoxville's Art and Culture Center
The Alliance: Knoxville's Art and Culture Center
The Alliance: Knoxville's Art and Culture Center
The Alliance: Knoxville's Art and Culture Center