The Alliance: Knoxville's Art and Culture Center

The Arts and Culture Alliance (A+CA) in Knoxville, Tennessee is a non-profit organization that focuses on serving and supporting the arts and culture community in the greater Knoxville area. They reside in Downtown Knoxville and offer a range of resources and programs that benefit artists of all kinds. In an upper division design class, I was tasked with rebranding A+CA to attract a younger audience, bring in more memberships, and be overall more accessible to the community. This consisted of creating. a new visual identity fit with a logo design, website redesign, and applications or tools the A+CA may use moving forward to attract more community attention.