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Okay
Anthem

It was a fun project a Promo campaign for JCPenney. 30sec video for broadcast for the General market and Hispanic market The main objective was to capture active mothers that want to be comfortable during their day to day activities. I was the Copywriter, also directed the voice-over in English and Spanish.

Project Roles
Copywriter
Company
JCPenney
Skills
Conceptual, Copywriting
Media
Advertising
Project Industries
Advertising, Fashion, Retail