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CliffsNotes Brand Campaign

CliffsNotes was "old news" and no longer appealed to young students. But they offer the most accurate book summaries out there. So we created series of fun and approachable ads to show why we need them. (We had to use the tagline 'Get lit quick'.)

Project Roles
Copywriter
Company
CliffsNotes
Skills
Brand Strategy, Copywriting, Creative Strategy
Media
Advertising, Retail Designs, Social Media Content, Social Media Copy
Project Industries
Advertising, Education
CliffsNotes Brand Campaign
CliffsNotes Brand Campaign
CliffsNotes Brand Campaign
CliffsNotes Brand Campaign