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LG G4, G5, G6 NATIONAL LAUNCH

For the past three years, LG released a new phone into the market - the LG G4, G5, and G6. With each new release, education within the sales field at the store level was needed to ensure the phone was being promoted and demonstrated to it’s best ability. We created a nation wide multi city tour that allowed the sales professionals to learn about the photography and video benefits of the phone, allowing a hands on experience. Each event had a city specific experiential element – musical performances, dancers, NBA cheerleaders, bands, etc. Each person was given a phone to use (and keep) to capture the event to organically post on social. The events resulted in educated sales professionals, user generated content, and millions of impressions of the new phone before the product even hit stores. To date, I've worked on 40+ events with LG.

Project Roles
Executive Producer
Company
LG mobile
Skills
Event Management, Managing Budgets, Producing
Media
Corporate Events
Project Industries
Technology
LG G4, G5, G6 NATIONAL LAUNCH
LG G4, G5, G6 NATIONAL LAUNCH
LG G4, G5, G6 NATIONAL LAUNCH
LG G4, G5, G6 NATIONAL LAUNCH
LG G4, G5, G6 NATIONAL LAUNCH