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Delta Super Bowl

As Atlanta geared up to host Super Bowl LIII in 2019, Delta embraced the big game taking place in their backyard and invited guests to celebrate through a variety of exclusive experiences that showcased how no one better connects the world. Carefully curated touch points and custom activations over the course of the weekend established Delta as an official partner of the Atlanta Falcons, Mercedes Benz Stadium, the Atlanta Super Bowl Host Committee, and as Atlanta’s hometown airline. Hospitality / Intercontinental Buckhead The Hospitality Suite was a destination with specialized gifting, light food and beverage and a full time manager on-call to answer questions in real-time. Gift bag offerings included: Custom Nike IDs, choice of Away backpack or duffel bag, official SB53 hat, Delta-branded Yeti tumbler, custom “Share A Coke” bottle, Bombas socks, and local ATL food treats. Delta Halftime / Delta's Main Campus To get employees ready for the big game, halfway through their day they were invited for a Halftime on Delta Boulevard. Over 3,000 employees enjoyed hamburgers and hotdogs served up from the plane grill and local food trucks, brews from Sweetwater and Terrapin, a DJ spinning tracks, as well as plenty of games to bring out everyone’s competitive spirit in time for Sunday! As a fun take away, a custom digital bobblehead station gave employees the chance to smile for the camera and have their face on their own SB53-themed bobblehead. Roddy White of the Atlanta Falcons stopped by to meet and take photos with employees as well as present a lucky Delta employee with a pair of tickets to Super Bowl LIII. Airport Activation / Hartsfield-Jackson Atlanta International Airport To surprise inbound fans, flights arriving from Los Angeles and Boston were greeted by a full drumline performance from the Atlanta Drum Academy. As fans disembarked the flight, Delta employees distributed rally towels and refreshments. Former Atlanta Falcon great, Roddy White, also welcomed football fans to Atlanta for The Big Game. To showcase our connection to Atlanta’s teams, Freddie Falcon, Harry the Hawk and the Braves’ Blooper were on hand to greet arriving passengers and pose for photos. The Kickoff / Yebo Ski Haus To kick off our evening activity, we hosted guests at Yebo Beach Haus in Buckhead. Guests entered through our player tunnel surrounded by fog, dramatic sounds and spotlights. Linton’s Lounge, hosted by chef partner Linton Hopkins, served up delicious al pastor prime rib, and guests enjoyed custom cocktails, as well as the iconic Frosted Orange from The Varsity. Special player appearances from our partners, including Matt Ryan (Atlanta Falcons) and Shaquem and Shaquill Griffin (Seattle Seahawks), helped create a memorable guest experience. The Atlanta Drum Academy joined us for a spirited surprise drumline performance to conclude the evening. As a takeaway, guests were gifted a football that they were able to have autographed by the players on-site. The Huddle / Southern Gentleman With the first night dedicated to welcoming guests to Delta’s hometown, Night Two was about circling up and prepping for the Big Game in style. Guests were treated to a film breakdown and chalk talk hosted by NFL Network’s Andrea Kremer featuring NFL Hall of Famer and former Atlanta Falcon, Deion Sanders, and a budding young superstar wide receiver, Stefon Diggs from our partners the Minnesota Vikings. Both also shared their thoughts on the matchup for Super Bowl LIII. Prior to and after the Chalk Talk, guests listened to music spun by DJ Ro Parrish. As a takeaway, guests were gifted a mini helmet that they were able to have autographed by the players on-site. Super Bowl Sunday / Mercedes-Benz Stadium On Sunday, February 3rd, we gathered our group in the hospitality space at the hotel, distributed lanyards with tickets to the game and made a celebratory toast with our guests. We then boarded two buses and made our way to the Ignite 53 tailgate with the help of a dedicated police escort to ensure easy passage through Atlanta traffic. From the tailgate the group departed for the stadium to witness the New England Patriots secure their 6th Super Bowl title against the Los Angeles Rams. Following the game, guests were picked up in The Gulch parking lot and taken back to the InterContinental Hotel.

Project Roles
Event Producer
Company
MKG
Skills
Event Management, Experiential, Labor Management, Location, Maintaining Schedules, Management of Teams 1-10, Project Management
Media
Events
Project Industries
Sports, Travel/Tourism
Delta Super Bowl
Delta Super Bowl
Delta Super Bowl
Delta Super Bowl
Delta Super Bowl
Delta Super Bowl