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Twitter Candy Store

In tandem with Twitter’s recent out-of-home campaign plastered all over Union Square subway station, we popped up a branded candy shop in Union Square park. Featuring real tweets surrounding curated around what Twitter means to users. When it came time for the brand to choose a surprise and delight component to supplement its “Twitter Is” initiative, the team noticed a theme: users were using terms and phrases like “sweet,” “yummy” and “candy for the mind” to describe the platform. And voilà—the idea for a candy shop was born. ​The pop-up shop, a mobile trailer converted into a greenhouse-style candy store, offered passersby a variety of candies, each corresponding to user tweets. For instance, a tweet that read “Twitter is actually a lollipop that lasts forever” inspired a swirl lollipop station. Other candy, which attendees scooped into bags once inside the pop-up, included fortune cookies, rock candy, kettle corn, gummy bear cubes and a bulk candy station themed in Twitter’s brand colors. The brand doled out approximately half a ton of free candy in just six hours.

Project Roles
Event Producer
Company
N/A Collective
Skills
Event Management, Experiential, Labor Management, Location, Maintaining Schedules, Managing Budgets, Project Management
Media
Events
Project Industries
Technology
Twitter Candy Store
Twitter Candy Store
Twitter Candy Store
Twitter Candy Store
Twitter Candy Store
Twitter Candy Store
Twitter Candy Store