SelfishLadies

I conceptualized and designed the characters and spot illustrations for selfishladies.com—a website founded by life coach and speaker, Kim Grevler. Her mission is to empower women to take ownership of their lives and be more "selfish". My artwork acts as a foundation for the brand's identity. Used throughout her social media, website, and printed collateral, the designs establish a visual voice and color story for the brand.