Powerade "Just A Kid" Campaign

Wieden + Kennedy invited me to create their lookbook imagery for Powerade's "Just A Kid from Somewhere" campaign. The goal of the "Just A Kid" project was to sell customized apparel printed with the name of customers' hometowns--no matter how small--in order to raise money for Boys and Girls Clubs of America. The initial brief called for six final images shot in studio, but they expanded the usage after being pleased with the results and invited me back to shoot an expanded Spanish-language OOH campaign which we shot in Mexico City with star members of the Mexican National Soccer Team.