The Abbi Agency Rebrand
When The Abbi Agency opened its doors back in 2009, it was a skeleton-crew PR shop that became known for its feisty commitment to ensuring the success of its clients. Over the years, delivering on that commitment required them to become ever-more dexterous at solving problems and providing results in media environments that change literally by the day.
Today, TAA is a fully integrated, multi-disciplinary communications company that’s home to over 30 staffers doing everything from content creation and graphic design to brand strategy and social influencer campaigns. And, yes, a healthy amount of PR work, too. Like any company lucky enough to have realized significant growth would be well-advised to do, they recently undertook an unblinking inventory of their brand to assess the voice and visual identity and evolve them to reflect the agency they’ve become.
This included a brand new logo, brand identity, brand voice, and website all working in tandem to bring the agency to the place it aspired to be all those years ago.
- Project Roles
- Art Director, Designer
- the Abbi Agency
- Adobe Illustrator, Adobe InDesign, Art Direction, Creative Research
- Brand Guidelines, Brand Identity, Branding, Logos
- Project Industries