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- Ryan "Pocket" Creative Director / Art Director / Director
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Rate
Pepsi Black
Sugar is considered a luxury in the developing world. I.E. Health claims don’t move product. So how do you get young folks in sugar-loving countries to embrace an aspartame-sweetened, artificial, zero-calorie soft drink? In India, China, Mexico, Ecuador, Brazil and Russia, we embraced progress - and progressiveness - instead.
- Project Roles
- Art Director, Creative Director
- Company
- Bullish
- Skills
- Art Direction, Copywriting, Creative Strategy
- Media
- Posters, Television
- Project Industries
- Beverage
