Hinge

When Hinge comes to you and says, "We don't want to be known as just another gamified hook-up app," and backs it up by completely redesigning their app to foster deep personal relationships, you've got to make a bold statement.

Our simple suggestion to them? Tell people to delete your app*

*after they inevitably find a true connection, of course

That's right, Hinge is the dating app that's so confident that you'll find you match, it's actually "Designed to be Deleted."

Project Roles
Creative Director, Strategist
Company
Red Antler
Skills
Copywriting, Creative Strategy
Media
Billboards, Posters, Television
Project Industries
Lifestyle
Hinge
Hinge
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