When Hinge comes to you and says, "We don't want to be known as just another gamified hook-up app," and backs it up by completely redesigning their app to foster deep personal relationships, you've got to make a bold statement.
Our simple suggestion to them? Tell people to delete your app*
*after they inevitably find a true connection, of course
That's right, Hinge is the dating app that's so confident that you'll find you match, it's actually "Designed to be Deleted."