Nike + Foot Locker

In an age of Supremely long lines, bots, and lottery apps, sneakerheads are tired of scrambling for exclusive drops. So to hype Nike Air Frequency — a gel pack inspired by 90’s hip-hop — we made sneakerheads drop mad 90’s hip-hop knowledge. On Fat Joe. In a Chevrolet Caprice. The more you flow, the further you go to Foot Locker.

Shout out to Eddie the Cabbie for keeping us moving.

Project Roles
Creative Director
Company
Bullish
Skills
Art Direction, Creative Direction, Creative Strategy
Media
Music, Posters, Social Media Content, Unscripted TV
Project Industries
Fashion
Support