Gainbridge

As a 30-something, you don't really get too excited when you're asked to work on new annuity product – in fact, the first thing you do is Google, "what is an annuity?" And when you find out, well you're still not too excited.

But then sometimes an innovation in the space comes along. Middle-men are kicked out and rates are lifted and for a volatile market, an annuity suddenly doesn't seem like such a bad idea. So how do you communicate that to a 21st century audience? Perhaps by highlighting some of the least sound investments of the past.