We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Anna Loch SS20 Campaign

Anna Loch is a Belgian-Chinese bag label launched in 2013. A brand with an exclusive classic yet contemporary product design collection. Looking for stronger presence in global markets and an international expansion, Anna Loch and Elke Scholiers collaborated for the SS20 campaign. After the successful launch of its updated collection in Belgium, Anna Loch's new classic campaign was firstly launched for the Chinese market in 2020. The updated brand's identity of Anna Loch is an attitude, a deliberate, slightly rebellious yet elegant streak and a bag label. A celebration of a modern young women. The brand reflects paradoxical values to mirror the rapid changing time we live in. The SS20 collection conveys values such as femininity, daring moods and youth.

Project Roles
Art Director, Creative Director, Designer, Executive Producer
Anna Loch
Adobe InDesign, Adobe Lightroom, Adobe Photoshop
Brand Identity, Branding, Photography, Visual Designs
Project Industries
Anna Loch SS20 Campaign
Anna Loch SS20 Campaign