Anna Loch SS20 Campaign

Anna Loch is a Belgian-Chinese bag label launched in 2013. A brand with an exclusive classic yet contemporary product design collection. Looking for stronger presence in global markets and an international expansion, Anna Loch and Elke Scholiers collaborated for the SS20 campaign. After the successful launch of its updated collection in Belgium, Anna Loch's new classic campaign was firstly launched for the Chinese market in 2020. The updated brand's identity of Anna Loch is an attitude, a deliberate, slightly rebellious yet elegant streak and a bag label. A celebration of a modern young women. The brand reflects paradoxical values to mirror the rapid changing time we live in. The SS20 collection conveys values such as femininity, daring moods and youth.