This UK-based tech-driven commodities trading firm approached us with a brief to create a future-facing identity to attract clients and talent alike.
We designed a graphic language that was inspired by the various elements that were traded in the commodities space. Fin stood for finance and Tark was value in the ancient Indian language of Sanskrit, we created an anagram to bring both those elements together seamlessly.
- Project Roles
- Creative Director, Designer, Illustrator, Strategist
- 2D, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe XD
- Brand Guidelines, Brand Identity, Branding
- Project Industries
- B2B, Finance, Technology