To engage travelers across three continents and build Webex’s presence in the top of mind, we created a digital out-of-home campaign that takes simple pairings unique to the countries they’re placed in to showcase that two good things can collaborate to become something even greater. Like rainbows and unicorns. I worked solo with my two creative directors to research and concept ideas for each collaboration that would make sense for where each billboard was placed. I also found and worked with a great illustrator in Brooklyn named Chi Birmingham to bring all these ideas to life in his unique style.