A brand for people and planet

This brand story starts with a girl living in Shanghai, grew up in India and inspired by the lifestyle of both cultures. The meaning of Bhumi, a Sanskrit word meaning goddess of the Earth, sends a message of love and care. Her mission is to create awareness on sustainable lifestyle and inspire people through media and education by community building. Bhumi 包装 brings a wide range of plant-fiber based packaging solutions to growing small and medium scale established business to replace all disposable plastic. A new visual identity system reflects better their global-minded and local growing community and emphasises a unique product offering. An honest, yet playful tone-of-voice moves the brand into a more fashion-forward positioning while maintaining the qualities of the packaging.