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A brand for people and planet

This brand story starts with a girl living in Shanghai, grew up in India and inspired by the lifestyle of both cultures. The meaning of Bhumi, a Sanskrit word meaning goddess of the Earth, sends a message of love and care. Her mission is to create awareness on sustainable lifestyle and inspire people through media and education by community building. Bhumi 包装 brings a wide range of plant-fiber based packaging solutions to growing small and medium scale established business to replace all disposable plastic. A new visual identity system reflects better their global-minded and local growing community and emphasises a unique product offering. An honest, yet playful tone-of-voice moves the brand into a more fashion-forward positioning while maintaining the qualities of the packaging.

Project Roles
Art Director, Designer, Type Designer
Company
meat studio
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop
Media
Brand Identity, Packaging, Typography, Visual Designs
Project Industries
Lifestyle, Packaged Goods, Startups
A brand for people and planet
A brand for people and planet
A brand for people and planet
A brand for people and planet
A brand for people and planet