Miru Collection #SearchForMiru Campaign

Miru Collection is a collective of lifestyle hotels for modern and conscious travelers in Asia. This brand was formerly known as Nest At The Trees, Miru is a rebrand that has just been launched in May 2020.

My role is to develop and execute a teaser and launch strategy for the brand on social media using 2 channels Facebook & Instagram. Also, develop a 6-month email marketing content plan that will engage and attract existing and prospective guests. Our core objectives are to raise brand awareness, increase SEO and traffic to the new websites for the 3 destinations; Miru Niseko (Niseko, Japan), Miru Kyoto (Kyoto & Gion, Japan), and Miru Amami (Amami, Japan).