Brief: Get more people to realize how important their vision is and to start getting routine eye tests.
Idea: Using British actress Dame Julie Walters as our brand ambassador, we showed how important her vision was in her life and career throughout the years. Going back in time, the execution demonstrates many important and recognizable visual moments that inspired her acting and character building.
Results: 20% market share and 10 point NPS improvement. Doubled category and competitor norms on awareness, likability & consideration / Adage, Adweek, The Drum's Ad of the Day, Retail Times, StopPress,Campaign, AdStasher.
- Project Roles
- Art Director
- Art Direction
- Scripted TV
- Project Industries