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absolut rabbit

Brief: Absolut wanted a daring concept for their Chinese New Year packaging. ​ Something bold and cut-through... or at least that’s what we made out of it. Idea: We're celebrating the Year of the Rabbit, so let’s celebrate this in a way rabbits do best: procreating. Lot of them, together. Results: Work featured in Adobe.

Project Roles
Art Director, Copywriter, Creative Director, Designer
Company
TBWA
Skills
Adobe Illustrator, Adobe InDesign
Media
3D Animations, Packaging
Project Industries
Wine/Spirits
absolut rabbit
absolut rabbit
absolut rabbit
absolut rabbit
absolut rabbit
absolut rabbit
absolut rabbit
absolut rabbit