Brief: Absolut wanted a daring concept for their Chinese New Year packaging.
Something bold and cut-through... or at least that’s what we made out of it.
Idea: We're celebrating the Year of the Rabbit, so let’s celebrate this in a way rabbits do best: procreating. Lot of them, together.
Results: Work featured in Adobe.
- Project Roles
- Art Director, Copywriter, Creative Director, Designer
- Adobe Illustrator, Adobe InDesign
- 3D Animations, Packaging
- Project Industries