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XV Originals Brand Identity

The Official Uniform of the Off-field, XV Originals is a lifestyle rugby brand for the player and enthusiast alike. The challenge was to create a brand look that was fresh to rugby apparel world, blending the looks of the gentleman and the hooligan. Our deliveries included the brand identity design, apparel trims and labeling, and overall creative direction to the brand.

Project Roles
Creative Director, Designer
Company
Stamina Studio
Skills
Brand Strategy, Design
Media
Brand Identity
Project Industries
Retail
XV Originals Brand Identity
XV Originals Brand Identity
XV Originals Brand Identity
XV Originals Brand Identity
XV Originals Brand Identity