Rebranding a local Chinese beer brand

Myth Monkey Beer is one of the few local Chinese beer brands located in 芜湖 Wuhu, serving beer at different pubs in China. The brewery stands out for its variety of fruit flavours answering to a flavour palette of a younger audience. It’s brand story derives from the Chinese myth 水猴子 or 水鬼 and tells the story of a monkey residing in water. The monkey and type design stylistically borrow from Eastern and Western culture to respond to a global audience and the brewery’s international partnership while maintaining visual roots in local Chinese culture. Both logo mark, English and Chinese type are customised and uses a single type treatment for both languages. Services for this project include branding, logo design, graphic design, VI and beer label design, coasters and packaging.