Salama Condoms #KuwaOriginal #ChaguaOriginal Campaign

In 2016 Salama Condoms, repositioned their brand from the typical male "cowboy" mentality to a more youthful carefree one. The campaign name "Kuwa Original, Chagua Original" (be original, choose original) embraces carefree individuality and the sense of rebellion that appeals to youth universally. 

My role in the campaign was the lead brand and media strategist, working with design, and video production team to develop the branding guidelines, creative strategy/direction, capture and disseminate content through Salama's social media channels.