Acura | Race Your Heart Out #raceyourheartout

An award-winning digital and social campaign for Acura's winter sales event. Acura teamed up with Razorfish to reinvent a holiday tradition and launch the first ever, multi-broadcast social event, allowing a new audience to experience the exhilaration of driving an Acura TLX on Periscope. Tapping into the holiday nostalgia of the Gen X and Millennial demographics, Acura drove awareness of its Winter Sales Event by complementing the "Oh What Fun it is to Drive" TV spot and drawing on the emotional connection to the classic slot cars holiday gift. With a bit of smoke and mirrors, I created a web app with socket.io and an express server that would communicate to the web overlays what should be viewed. For example, should the HUD be on or off for Car A? When a race is over show the leader board on both cars. Update all the HUD display properties: hearts per hour, number of laps made, elapsed time, etc. The web browser would capture the video of the car, and a device would capture the screen (in this case a MBP) and stream that composite to Periscope! RECOGNITION 2016 Cannes Lions Silver Lion - Mobile 2016 Smarties Awards Gold - Gold > Marketing within a Mobile Gaming Environment 2016 National Addy Awards Gold - Social Media 2016 National Addy Awards Silver - Online/Interactive 2016 One Show Awards Merit - Mobile > Branded Games Merit - Mobile > Durable Goods Merit - Social Media 2016 Webby Awards Honoree - Experimental & Innovation Honoree - Best Use of Mobile Media Honoree - Best Use of Video 2016 Shorty Awards Finalist - Emerging Platform