Adidas Football: SS17 Never Follow
Launching Adidas’ new ‘Stadium to Street’ product offering, ‘Never Follow’ was a campaign that broke with convention, with the brand and its stars challenging young football consumers to create their own path rather than imitate their heroes.
In a campaign that placed the young football ‘creator’ as the unseen hero, we challenged the expected hero adulation. The campaign consisted of various films and 2D assets in a 3-month rollout starring Paul Pogba along with Leo Messi, Luis Suárez, Mesut Özil and the S3 Freestylers.
As Design Director on the Adidas account at Iris Worldwide, my role on Never Follow was design direction across the campaign and Creative Director on the 2D shoot and post-production.
Awards and recognition:
7 million+ organic views online
Bronze Clio Sports Award
Gold Digiday Video Award
- Project Roles
- Art Director, Designer
- Adidas Football
- 2D, Portrait Photography
- Retail Designs, Social Media Content
- Project Industries
- Advertising, Sports