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Adidas Football: SS17 Never Follow

Launching Adidas’ new ‘Stadium to Street’ product offering, ‘Never Follow’ was a campaign that broke with convention, with the brand and its stars challenging young football consumers to create their own path rather than imitate their heroes. In a campaign that placed the young football ‘creator’ as the unseen hero, we challenged the expected hero adulation. The campaign consisted of various films and 2D assets in a 3-month rollout starring Paul Pogba along with Leo Messi, Luis Suárez, Mesut Özil and the S3 Freestylers. As Design Director on the Adidas account at Iris Worldwide, my role on Never Follow was design direction across the campaign and Creative Director on the 2D shoot and post-production. Awards and recognition: 7 million+ organic views online Bronze Clio Sports Award Gold Digiday Video Award

Project Roles
Art Director, Designer
Company
Adidas Football
Skills
2D, Portrait Photography
Media
Retail Designs, Social Media Content
Project Industries
Advertising, Sports
Adidas Football: SS17 Never Follow
Adidas Football: SS17 Never Follow
Adidas Football: SS17 Never Follow
Adidas Football: SS17 Never Follow
Adidas Football: SS17 Never Follow
Adidas Football: SS17 Never Follow
Adidas Football: SS17 Never Follow
Adidas Football: SS17 Never Follow
Adidas Football: SS17 Never Follow
Adidas Football: SS17 Never Follow
Adidas Football: SS17 Never Follow
Adidas Football: SS17 Never Follow