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Adidas Football: Chelsea F.C. 2015/16 Kit Launch

As part of the adidas Be the Difference campaign we developed a series of visuals for the Chelsea FC 2015-16 kit launch. Shot by Rick Guest in Chelsea’s Cobham training ground in Spring of 2015. As design director at Iris Worldwide, my role in this project was co-development of the visual concept, selection of the photographer and direction of the athletes on the shoot. I led the subsequent post-production of the global visual asset

Project Roles
Art Director
Company
Adidas Football
Skills
Art Direction, Directing
Media
Large Format Photography (Digital)
Project Industries
Advertising, Retail, Sports
Adidas Football: Chelsea F.C. 2015/16 Kit Launch
Adidas Football: Chelsea F.C. 2015/16 Kit Launch
Adidas Football: Chelsea F.C. 2015/16 Kit Launch
Adidas Football: Chelsea F.C. 2015/16 Kit Launch
Adidas Football: Chelsea F.C. 2015/16 Kit Launch