1 Hotels

We worked closely with Barry Sternlicht, visionary behind W Hotels, and his team to develop a strategy, identity and brand language for his newest vision, 1 Hotels: a luxury chain launching with three properties in Manhattan, Brooklyn and Miami. "Every 1 is different.” All inspired by the the nature of their location (indigenous and cultural), we created a flexible branding system inspired by each hotel's unique location along with comprehensive guidelines, a brand book and collateral (marketing, internal, etc). We also partnered with digital agency Possible for art direction of the brand’s website as well as the creation and curation of online content.