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Lamborghini - Supernova

The Lamborghini Gallardo is an icon. In 2012 we were asked to create a film that would be played at the Geneva motor show to reveal the new model. Challenge There are many reveal films at the Geneva motor show but we needed to create something that would stand out and immerse our audience while also telling a story. Solution We created a completely 3D CGI film which also told a launch story through the idea of an explosive re-birth. The audience viewing the film which preceded the reveal of the new Lamborghini were given branded 3D glasses to view it in awe-inspiring detail.

Project Roles
Art Director, Creative Director, Writer
Company
adam&eveDDB
Skills
Art Direction, Copywriting
Media
360° Video, Games - VR
Project Industries
Automotive
Lamborghini - Supernova