Chocolate Milk "My After" campaign

Milk PEP needed to get new customers for chocolate milk, so we went after adults who were looking to refuel after workouts. Instead of simply utilizing the celebrity partnerships as the talking head promos the client was used to, we were able to convince them that we could produce a beautiful campaign with a similar budget. Although the tagline has evolved, the core strategy and visual look of the campaign remains today.

I was not the primary art director on this campaign, but I helped heavily with scripting and visual direction.