JBL Boombox influencer campaign

JBL needed to drive more eyes to its boombox product page, so we created an influencer campaign that was a social media dance battle. We worked in collaboration with Willdabeast Adams, one of YouTube's top dance influencers. The campaign had over a million views, and social media referrals to the boombox product page rose 196%. The collaboration also won a gold Shorty Award (although my name and Brent Weldon's name were inadvertently omitted from the credits).

I helped brief Willdabeast Adams on the creative direction of the campaign, and managed the teams repurposing the generated assets into the JBL style.