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AB InBev "Brewers on Tap" social campaign
My copywriter and I sold, created, and produced AB InBev's first social media campaign: a content series featuring some of their newly acquired craft brewers. We let those brewers speak unfiltered about why they "sold out" and what the future of beer might be. The campaign included long and short form videos, the client's first use of Instagram TV, Instagram Story Q&As with brewers, and reaction gifs of the brewers for the CMS team's use.
- Project Roles
- Art Director
- Company
- AB InBev
- Skills
- Art Direction, Content Strategy, Creative Direction, Creative Strategy, Low Budget
- Media
- Social Media Content
- Project Industries
- Advertising, Beer
