Dupont /the better now

The task had to be as innovative, and “now”, as the brand itself. So we created “A Better N:OW” — a campaign to celebrate Dupont essential innovations and the world’s first hyper-dynamic film featuring a 24-hour live-stream, executed across all media touchpoints.

Project Roles
Art Director, Designer
Company
R/GA
Skills
Art Direction, Creative Direction, Design, Interaction
Media
Websites
Project Industries
Hardware
Dupont /the better now
Dupont /the better now
Dupont /the better now
Dupont /the better now
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