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webeefin?: The Mixtape
Here’s how we turned a fast food restaurant chain into a #1 hip hop artist. As Executive Creative Director I helped to create and shepherd this project to completion. It won a Grand Clio, Cannes Lions and other awards.
- Project Roles
- Content Strategist, Copywriter, Creative Director, Music Supervisor
- Company
- VMLY&R
- Skills
- Comedy, Copywriting, Creative Direction, Creative Strategy, Music, Wrangling - Celebrities, Wrangling - Creatives
- Media
- Music, Social Media Content, Social Media Copy
- Project Industries
- Advertising, Music, Restaurant