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Wayfinding and Signage for Chobani

Chobani has multiple offices across the US, ranging from small satellite offices to three major locations in Twin Falls (Idaho), Norwich (New York), and New York City. With the ongoing build of a new, LEED certificated office in Twin Falls and the acquisition of an additional floor in the New York City location, a wayfinding system was needed that would help employees and guests navigate through the space, but also create a common thread between all the different locations. The masterbrand consists out of illustrated shapes that depict the fruits and vegetables that can be found in the yogurt, as well a palette of (local) flora and fauna that relates to the dairy world as much as to the turkish roots of the brand. So what could be more fun than to scale them up, make them larger than life, and paint selected walls in colorful medleys of said shapes? Signs made out of recycled EPS foamcore with screenprinted directionals lead the way through the space. Custom designed door plaques allow for easy exchange of information, while at the same time neatly following the color palette.

Project Roles
Designer
Company
Chobani
Skills
Design, Environmental
Media
Environmental Design, Wayfinding
Project Industries
Packaged Goods
Wayfinding and Signage for Chobani
Wayfinding and Signage for Chobani
Wayfinding and Signage for Chobani
Wayfinding and Signage for Chobani