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Atlantic Express

Response to D&AD 2019 Virgin Atlantic Brief. Brand & Ad concept for Virgin Atlantics flight+hotel sub-brand. Atlantic Express. - Package holidays in three, two, done. Simplicity & reliability with a touch of wit. The sub-brand and campaign concept is a nod to Virgin’s charismatic persona, playful style but with a touch of spontaneity. Flight + Hotel + Plus. Dreamy, five star package holidays, in just a few clicks. With the introduction of apple pay, customers are able to purchase both tailored & packaged experiences instantaneously. Using API to generate relevant holiday packages for the consumer, the new booking engine curates tailored holiday packages for any traveller - bringing package holidays, straight to your fingertips.

Project Roles
Art Director, Art Producer, Designer
Company
Virgin Atlantic
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Conceptual, Creative Research, Creative Strategy
Media
Advertising, Branding
Project Industries
Advertising, Travel/Tourism
Atlantic Express
Atlantic Express
Atlantic Express
Atlantic Express
Atlantic Express
Atlantic Express
Atlantic Express
Atlantic Express