Response to D&AD 2019 Virgin Atlantic Brief.
Brand & Ad concept for Virgin Atlantics flight+hotel sub-brand.
Atlantic Express. - Package holidays in three, two, done.
Simplicity & reliability with a touch of wit. The sub-brand and campaign concept is a nod to Virgin’s charismatic persona, playful style but with a touch of spontaneity.
Flight + Hotel + Plus.
Dreamy, five star package holidays, in just a few clicks. With the introduction of apple pay, customers are able to purchase both tailored & packaged experiences instantaneously.
Using API to generate relevant holiday packages for the consumer, the new booking engine curates tailored holiday packages for any traveller - bringing package holidays, straight to your fingertips.
- Project Roles
- Art Director, Art Producer, Designer
- Virgin Atlantic
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Conceptual, Creative Research, Creative Strategy
- Advertising, Branding
- Project Industries
- Advertising, Travel/Tourism