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Seize the Awkward
The ‘Whatever Gets You Talking’ campaign is in response to a recent Ad Council study that found young people have reported feeling more negative emotions related to Covid-19, compared to older adults.
It can be a little bit awkward for young people to check in on their friends struggling with mental health. To help them open up, we created a symbol to start and continue the conversation about mental health with their friends - whether that be GIF, emoji, call or text.
- Project Roles
- Designer, Art Director
- Company
- Droga5
- Skills
- Design, Adobe Illustrator, Adobe Photoshop
- Media
- Advertising, Social Media Content, Brand Guidelines, Branding
- Project Industries
- Advertising, Non-Profit
