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Vitamin Water Make Boring Brilliant
Vitamin Water was the first in the beverage industry to make boring water taste brilliant. This campaign used Twitter to target teenage consumers by making boring things in their lives more brilliant too. This project shortlisted at Cannes.
- Project Roles
- Creative Director
- Company
- Vitamin Water
- Skills
- Digital, Comedy, Conceptual, Interactive, Commercial, Content, Film, Food, Humor, Integrated, Language: English, Social, Copywriting
- Media
- Advertising, Interactive Videos, Viral Films, Branded Content, Case Study Videos, Commercials - Video, Events, Social Media Content, 360° Video
- Project Industries
- Advertising, Beverage