Mac+Maya Pet Vitamins

Mac+Maya is the first line of pet vitamins from Nature’s Bounty. It was the perfect design opportunity to change how pets (and their parents) are perceived during the consumer journey.

As pet parents ourselves, we developed packaging that is fresh, modern, and colorful. We wanted the product to feel like a staple in all family homes, so we designed a bamboo lid—of course with our Mac+Maya “paw of approval.”

For Mac+Maya, we wanted to introduce the human element to our brand. Our photography and brand design showcase real-life family moments where dogs are our children, our sibling, and simply our best friend.

Mac+Maya’s brand photography has won recognition Silver in Graphis’ 2020 Photography Annual.