MET-Rx

When Metrx products are on the shelf, their black, glossy packaging provides a strong brand presence. For the rebrand, we wanted to showcase that behind that modern packaging there is energy, movement, and determination to “Do More”.

Photography, brand design, and social media assets were developed to reinforce our new brand position while elevating design and messaging for digital platforms. Snack Bites and Snack Cup are the first innovation projects to enter the disruptive dessert protein market. With fortified chocolate dip and cookies, we created a packaging design and sub-brand that emulates bakery aesthetics.

MET-Rx’s brand photography has won recognition in both Communication Arts’ 2019 Photography Annual and Graphis’ 2020 Photography Annual.