We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
AT&T | March Madness

Building off the “just ok is not ok” campaign, AT&T brought back clueless commentator, Phil and actual commentator, Kenny Smith to host 2020’s March Madness. (RIP) The Critical Mass team created :15 spots for digital, :06 mid-roll bumpers on ESPN’s Snapchat channel, and live game time commentary geared up for the Twittersphere.

Project Roles
Copywriter, Editor (Copy)
Company
Critical Mass
Skills
Comedy, Commercial, Copywriting
Media
Advertising, Commercials - Video, Social Media Content, Social Media Copy
Project Industries
Advertising, Sports, Technology