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AT&T | March Madness

Building off the “just ok is not ok” campaign, AT&T brought back clueless commentator, Phil and actual commentator, Kenny Smith to host 2020’s March Madness. (RIP) The Critical Mass team created :15 spots for digital, :06 mid-roll bumpers on ESPN’s Snapchat channel, and live game time commentary geared up for the Twittersphere.

Project Roles
Copywriter, Editor (Copy)
Critical Mass
Comedy, Commercial, Copywriting
Advertising, Commercials - Video, Social Media Content, Social Media Copy
Project Industries
Advertising, Sports, Technology