In 2011, I was approached by a fellow Englishman named Ed Gibson to help him create a unique cider brand specifically for Austin, Texas. We began with a hearty bottled cider named Gold Top, and built an entire brand step-by-step from there over the coming years. As the brand grew, Gold Top was eventually discontinued, but a whole range of new cider products were introduced, ranging from their flagship cider, Eastciders Original, through to such flavors as Pineapple, Hopped, and Watermelon. I also produced an exclusive, custom font for the brand based on my original custom lettering designs, called Eastside.