Salam Hello is a Moroccan rug startup that empowers the artisans who hand weave each rug. Rather than relying on the manipulative (and often oppressive) bulk buying system, each artisan is able to sell their rug direct-to-consumers. This way, they can play a key role in explaining the rug's rich cultural history, and receive fair compensation for their time, materials, and creativity.
I created the brand identity and website design, and continue to act as a consultant on brand materials, website updates, and social posts.
- Project Roles
- Art Director, Creative Director, Designer
- Salam Hello
- Art Direction, Brand Strategy, Creative Direction, Design
- Brand Identity
- Project Industries
- Advertising, Fashion