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RoC Skincare

Founded in 1957, RoC was the first company to sell over-the-counter Retinol, and continues to top every skincare 'Best Of' list due to it's effectivity and affordability. But up until 2019, RoC's popularity relied solely on word of mouth. When establishing the brand's identity, we focused on a clear and friendly tone of voice, complimentary brands colors, and photography that highlights real skin—of all ages.

Project Roles
Art Director
Company
RoC
Skills
Art Direction, Broadcast, Conceptual
Media
Commercials - Video
Project Industries
Advertising, Beauty
RoC Skincare
RoC Skincare
RoC Skincare
RoC Skincare