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Virgin America: Blah Airlines

Virgin America wanted to give everyone a wake-up call, reminding everyone that flying can still be inspiring, modern, and fun. The brainchild of Creative Directors Sara Worthington and Aryan Aminzadeh, Blah Airlines was born to show how soul-sucking generic airline travel can be. We launched BLAH Airlines with a recreation of a cross-country flight from takeoff to landing—all 5 hours and 45 minutes of it. The film lived on YouTube as the longest video pre-roll ever made. You can watch the trailer here. But that was just the beginning. We also created a comically terrible website, toll-free number, and fax responses and more. During the campaign, I served as the “incompetent social media manager” running all of the BLAH airlines social media accounts. Apparently, I did a “good” job and we got awarded the Shorty Award, for Best Integrated Campaign, Twitter. (we also won a couple of other awards for the entire campaign

Project Roles
Copywriter
Company
Virgin America
Skills
Brand Strategy, Conceptual, Copywriting, Social, Social Media Strategy
Media
Case Study Videos, Interactive Videos, Social Media Content, Social Media Copy, Websites
Project Industries
Travel/Tourism
Collaborators