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The Taco Bell Hotel

I was part of the core team to concept, pitch, and execute the the Taco Bell hotel from day one to to day, well, day…a lot of them. It became a huge pop culture phenomenon, generating billions of impressions, over 5,000 media stories, millions of conversations on social, and real sales. Ad Age called it “one of the most ambitious experiential marketing efforts we’ve ever seen”, Delish said “...the Taco Bell Hotel and Resort really was a dream vacation come to life”, Conde Naste Traveler said it was “Instagram catnip to Taco Bell fanatics”, and Shay Spence from People Magazine tweeted he was “never leaving the Taco Bell Hotel.” Oh, and it helped drive record breaking sales for that quarter.

Project Roles
Copywriter, Creative Director
Company
Taco Bell
Skills
Brand Strategy, Conceptual, Copywriting, Creative Direction, Creative Strategy, Experiential, Marketing Strategy, Social, Stunts
Media
Advertising, Branded Content, Events
Project Industries
Lifestyle, Packaged Goods, Restaurant