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Strongbow - Refreshing by Nature

Strongbow is the worlds biggest cider brand, yet still so much of world is still to try cider for the first time. In 2019, we were challenged to create a global campaign for them centred around the idea of ‘What does the first sip of Strongbow truly feel like?’ The answer is the refreshing power of nature - jumping into a cool stream on a sizzling hot day, diving into a cool lake or a summer breeze blast. We dialled this refreshement up to eleven in our print campaign shot in Los Angeles and TVC campaign shot in Buenos Aires. For this project I Art Directed both shoots and oversaw creative on the full print shoot.

Project Roles
Art Director
Company
Cloud Factory
Skills
Art Direction, Conceptual
Media
Photography, Scripted TV, Social Media Content
Project Industries
Wine/Spirits
Strongbow - Refreshing by Nature