What exactly is the student spirit? European hotel brand The Student Hotel asked us this question as we defined what they stood for in their first ever brand film. The Answer - It’s a mindset of the forever unfinished, for those who truly stay curious, no matter how young or old. It’s for those that don’t just think, but do. And it’s a spirit which is inside each and every person who stays, works or plays at the Student Hotel. For this project I was brought in as Creative Lead / Art Director to oversee the concepting, storyboarding and shoot from start to finish. I worked together with the director on the big and smallest details to bring this to life shot in location across Amsterdam and Florence. This film has won a Film Craft award from Art Directors Club Netherlands.