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Ford Mustang - Make it Personal

A bespoke app for Ford Mustang’s ‘Make it Personal’ campaign, inspiring users to engage with the brand in a new way. Each model of Mustang has its own unique visual history which was used as inspiration to create a series of base pattern designs. These designs were then translated into procedurally generated patterns using WebGL, allowing users to physically manipulate the designs through a UI and generate a vast range of unique designs.  Users could then save a design and have a Pony badge 3D printed for their car or printed onto personalised merchandise. When submitted for use, the uploaded user designs were curated and used for the print and poster campaigns.

Project Roles
Art Director, Creative Director
Company
The Mill
Skills
Creative Direction, Design
Media
Advertising, App Design, Interaction Designs, Mobile Apps
Project Industries
Automotive
Ford Mustang - Make it Personal